We develop marketing strategies to engage target audiences
Why You Need A Digital
Marketing Strategy ?
A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success.
If you want to grow your business's online presence, you must develop a digital marketing strategy. A web marketing strategy will help you grow your company by driving more valuable traffic to your page and earning more leads that turn into conversions.
Digital Branding Strategy Types
A digital strategy is an all-encompassing guide to build a better, more effective online presence. The strategy begins with outlining the target audience, competitive analysis, goals and key performance indicators, and the existing user journey.
Digital strategies are utilized to improve the performance websites, mobile apps, marketing campaigns, paid advertisements, and more. Common goals include increasing organic website traffic and campaign revenue.
A “brand” is a promise to the customer about the kind of product or experience they are purchasing, and how they will feel when they use it. And a brand strategy is the roadmap to create that emotional response from customers.
Elements of a brand strategy include a brand statement, mission, promise to customers, value, personality and tone, logo, and more. Stronger branding leads to increased brand awareness, visibility, customer retention and, ultimately, revenue.
A communication strategy aims to provide consistency in storytelling and brand messaging. A communication aids in building a strong brand identity through overt, external messaging directed to the target audience.
Although communication strategies are similar to brand strategies, they differ in their uses and deliverables. For instance, common communication strategy takeaways include taglines, language and phrases for email marketing, social media, website copy, press releases, and blogs, descriptions for products and services, and more.
How we develop brand strategies
to Grow brands online
- 01
Client Call
- 02
Business Analysis
- 03
Competitor Research
- 04
Recommendations
01
Client Call
Client Call
Creating A Brand Strategy
Before we begin creating a digital strategy, we first host a kickoff call with the client. In this call, we discuss their brand strategy document, which outlines the client's perspective on items such as brand value, mission, demographics, competitors and goals.
The digital strategist also provides insights into the brand strategy, helping to hone in on the most valuable goals, competitors, and ideas that will ensure the campaign is successful.
02
Business Analysis
Business Analysis
Determine A Brand's Strengths & Weaknesses
Following the kickoff call, the digital strategist and team members will conduct a full analysis of the client. We examine every platform, from social media and websites to paid media ads and press coverage.
This stage empowers the digital strategist to identify the areas where a client excels and where they need additional support – all of which inform the strategy and deliverables.
03
Competitor Research
Competitor Research
How Do Other Companies Compare?
The digital strategist will finalize a comprehensive list of competitors – both from our perspective and from the client's perspective – to analyze. We will highlight their shortcomings and successes, determine what effect they had on the business, and underscore how that tactic could be implemented in a unique way into the client's project.
04
Recommendations
Recommendations
The Who, What, Where, When, Why & How's
Finally, after the digital strategist has gathered all of the background information on the brand and its competitors, they will compile the final list of recommendations and specific deliverables. These will be highlighted in presentation and daily updates sent to the client, along with specific due dates to keep the project on track.
